MB digital

Happy New Year — New Name, Same Great Newsletters

New year, new energy… and a new name.

Starting today, our blog + newsletter hub is officially MB Digital.

Why the change? Simple: the content has evolved. What started as “quick updates” has turned into a consistent stream of digital strategy, brand moves, product drops, and real-world lessons from building Merchboy in public. MB Digital fits the mission better — clean, modern, and built for growth.

What’s NOT changing

Let’s be clear: this isn’t a reset. It’s a sharpened version.

✅ Same newsletter style

✅ Same voice

✅ Same consistent drops

✅ Same focus: quality, clarity, and brand-building that actually works

If you’ve been reading for the insights, the strategy, the behind-the-scenes, and the “here’s what’s working right now” updates — you’re in the right place.

What IS changing

A few upgrades are coming with the rename:

• Cleaner look & new color palette (the one you just picked — creamy + dusty blue + black)
• More structured posts (shorter, more readable, more “save this”)
• More digital playbooks (Shopify, branding, ads, content, merch drops, automation)
• More behind-the-scenes from Merchboy builds — what’s working, what’s not, and what I’d do differently

What to expect next

Here’s what’s coming early in the year:

• 🔥 Drop recaps + what actually sold
• 🧠 Brand + marketing breakdowns (no fluff)
• 🧵 Embroidery / merch design notes (what looks premium vs cheap)
• 🛒 Shopify optimizations + conversion upgrades
• 📈 “Build in public” updates — progress, lessons, numbers when it makes sense

Stay locked in

If you’re already subscribed — you don’t need to do anything.

You’ll keep getting the newsletters like normal.

If you’re new here: welcome.

This is MB Digital — built for people who care about quality, branding, and making ideas real.

Happy New Year.

New name. Same great newsletters.

— Merchboy