How We Brought BroDad to Life Across YouTube Shorts, TikTok, and Beyond

How We Brought BroDad to Life Across YouTube Shorts, TikTok, and Beyond

At Merchboy, we don’t just sell drip — we live the legend.
And that legend? His name is BroDad — a colander-helmet-wearing, brisket-flipping, zombie-dodging dad with a plunger spear and tactical confidence.

We wanted to bring BroDad to life beyond the shop, so we launched him into the algorithm on both YouTube Shorts and TikTok using custom AI-generated videos — created in-house, powered by storytelling, humor, and heavy doses of dad energy.

 

🎥 Our Video Strategy: AI-Generated Shorts

Using tools like D-ID and voice AI platforms, we built short-form videos starring BroDad himself — dry one-liners, zombie survival tips, and absurd tactical wisdom.

🧢 BroDad doesn’t panic.
He crouches behind a BBQ and holds tongs like a weapon.

We post multiple times per week to:

Each video features:
✅ AI-generated avatars
✅ Merchboy gear
✅ Meme-worthy punchlines
✅ Embedded product nods

🖼️ How It Looks: 

 

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🔁 Why It Works

By connecting humor, merch, and algorithm-friendly content:

  • We drive traffic back to Merchboy.shop

  • Build brand loyalty through laughs

  • Keep BroDad alive across platforms

It's not just marketing — it's a dad movement.

🧢 Want to Join BroDad’s World?

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